It’s a perfect fit.
The combination of Yahoo’s core brands including Yahoo Sports and Yahoo Finance and its online and offline platforms makes it a great fit for the company, said Bill Marlow, a venture capitalist who has been a Yahoo board member for the past four years.
Marlow said the combination of the two would create a valuable partnership with Yahoo’s user base.
Marlo said the two companies are looking to invest in other businesses that will be of interest to the two of them.
The investment could include Yahoo Finance, Yahoo’s new financial services unit.
MarLow said the company is also looking to expand its online offerings with a new social network called YikYak.
He did not have any specific details on the content of the social network but noted that it is still in the “very early stages.”
The Yahoo deal is also a win for Nike, which will get an additional $1 billion in stock for a combined $1 trillion in value.
It is the largest acquisition by a sports apparel company for a decade.
Nike CEO Mark Parker will join Marlow as a shareholder at the company.