The company, which offers fitness and nutrition products for women, men and children, has been in the news for a few months now for a slew of fitness news and reviews.
Its stock price has surged to more than $200 a share from about $150 in June.
But this is not the first time Planet Fitness has been mentioned in relation to its Keto fitness line.
In December, the company’s CEO, Joe Esposito, told USA Today that the fitness line was “on track to be profitable in the second half of the year.”
That was about a month after he said the company was in “full compliance” with the U.S. Food and Drug Administration’s (FDA) guidelines for making Keto products.
In the past few months, the fitness company has also had a number of media appearances in the media, with Esposiz on CNBC and Bloomberg TV and its founder, Scott Jurek, on the Today Show.
A few days after that, Planet Fitness’ stock began to rise after a video posted to Instagram by the company founder was viewed more than a million times.
It was the company being seen by the world.
On Sunday, the stock began rising again after Esposites interview with CNBC.
Planet Fitness, the only publicly traded fitness company, saw its market value rise from $13.90 to $16.60 per share in the first two days of trading on Monday.
It rose again to $18.50 by midday Monday, according to data from FactSet.
At the same time, it also rose to $24.20 in the last hour of trading in the afternoon.
It seems that Esposite is now ready to put the company on a more positive path and move it into profitability.
“We’re on track to grow earnings per share and profitability in the fourth quarter of this year, which is when we’ll be able to start raising additional capital,” Esposit told CNBC on Monday morning.
“We’re still very focused on making the best products and services for our customers.”
Forbes reported that Planet Fitness is also planning to open a new location in the San Francisco Bay Area next year.