Fitness enthusiasts like Jatie Fit, a 34-year-old yoga instructor in New Jersey, have been telling women to embrace their bodies, but the message is not being shared.
Instead, the women who use the fitness studios to train at home or at home with a friend are often told to take on the roles of the “fit woman,” the study found.
They are often asked to wear the same clothes, wear the exact same workout routines, have the exact the same routines in the same locations and the same sets of clothes for three or more months, the researchers said.
The goal, they say, is to make women feel good and confident about their bodies.
Yet, while they are encouraged to become active, the study authors said, “their fitness-focused goals are often misunderstood, stigmatized and not aligned with their physical fitness.”
Read more: ‘Fit-y’ gym is an insult to women, say fitness experts article The fitness industry has been struggling to embrace women’s health in the past few years, and some companies are taking a hard look at what they are saying.
In July, a number of fitness companies announced plans to overhaul their marketing and advertising messages to be more inclusive of women and their health.
A recent report by the National Women’s Health Network said that fitness-related advertising is often perceived as a “sexist, masculine, unhealthy and unhealthy-looking” industry.
But the fitness industry is far from the only industry that has struggled with promoting women’s fitness.
In 2016, an Australian woman was awarded $11.8 million in damages after a fitness firm failed to advertise that a woman who underwent hysterectomy was fit.
Many of the same fitness industry companies have faced backlash over their marketing messages in the wake of the Harvey Weinstein sexual harassment scandal.
This year, a Canadian man was awarded more than $100 million after he was accused of sexually harassing multiple women.
The United States has also seen a resurgence in fitness and fitness-oriented products, with a growing number of companies trying to offer women’s-focused workouts.