FitMeFoundation, the fitness and nutrition company that has been battling with the Food and Drug Administration over the labeling of its products, said Thursday it plans to appeal the agency’s decision to require it to make the changes.
The FDA in April issued a new set of standards that require fitness equipment makers to include information about how their products are made and to provide “evidence that they have been approved by the FDA for the purpose of promoting weight loss or preventing weight gain,” according to the company.
FitMe said the FDA regulations were designed to make it easier for people to use products that are already on the market.
The company is seeking to avoid additional regulatory scrutiny, but will continue to fight the FDA’s proposed rules.
In the interim, FitMe is expanding its fitness center in the San Francisco Bay Area to accommodate up to 300 employees.
The FitMe founder and CEO, Mark Schramm, said the company will continue its efforts to appeal against the FDA guidelines.
The new regulations require fitness companies to list the ingredients in their products on a separate page, which can be viewed by consumers or used in an online store.
FitMeFoundator’s product lineup includes its flagship fitness system, the FitnessFit.
The company, which launched in 2013, has about 1,600 employees and about 500 stores in the U.S., Canada and other countries.
The federal agency said FitMe’s products could be marketed as “health food” to appeal to people with pre-existing medical conditions, which could be used to promote weight loss, even if they are not approved by manufacturers.
The agency said some of the products could also be marketed to people who are obese or overweight, or who are considering weight loss.FDA spokeswoman Julie Steiner said in a statement that FitMe was correct in stating that it was the company’s responsibility to make sure its products were labeled properly.
She said FitME was not required to comply with the new regulations.
In a statement, FitFit said the new rules would make it more difficult for FitMe to meet its goals for expanding and supporting its business.
It said it would “continue to fight” the FDA, which said it will review FitMe and the proposed regulations.
The FDA has said it does not expect to regulate FitMe or any other fitness equipment maker until 2019.