Fitbit and Fitbit founder Marc Benioff, who also founded Apple, will join the new company as a chief operating officer.
Beniof’s title will be chief operating engineer.
Ben, who has been a consultant for Fitbit since its inception, has previously worked for companies including Facebook, Google, Microsoft, Amazon, and Nike.
“Marc is an experienced CEO with over a decade of experience in business and technology leadership,” Fitbit said in a statement.
“We’re thrilled to welcome him to Fitbit.
The company is well-positioned to continue growing its product portfolio, continue to invest in new products, and continue to provide the best fitness experience on the planet.”
Fitbit is one of the biggest tech companies in the world, but its business has been in decline since Fitbit was acquired by Fitbit in 2016.
Fitbit’s market value has plummeted from $4 billion in 2017 to $1.5 billion in 2020.
Ben is a former executive in the Microsoft group.
FitBit is currently based in Mountain View, California.
He founded the fitness company with his brother James Beniofs, who sold it to Beniofen in 2012.
Fitbits fitness band, the Fitbit Flex, was announced in 2016, and it is the only Fitbit device currently on the market.
Fitbills product range includes fitness trackers, smartwatches, pedometers, and more.
Fitband was acquired in 2018 by Jawbone.
Ben will join Fitbit as chief operating Officer.
FitBand was launched in 2017, but it was discontinued in 2018.
Fitbands hardware is similar to the Fitbits bands.
The Fitbit Fit is an affordable, easy-to-use device that can track your daily steps, heart rate, and calories burned.
It comes in multiple colors.
The Flex is a larger, more expensive device, and was announced as Fitbit 3 in 2021.
The new Fitbit devices will be powered by the company’s new Snapdragon 835 processor.
They will be available in three sizes: 32GB, 64GB, and 128GB.
The 32GB version will be priced at $499, while the 64GB version costs $699.
The $699 version is available in Black and Silver.
The 128GB model will be $1,299.
Both devices are available in both 32GB and 64GB configurations.
The devices will ship with a 3-year warranty.
Fit Band is a great device for anyone looking to get in the habit of keeping a running tally of their daily activity, but we think it will be hard to get a handle on the fitness activity of someone who isn’t a regular exerciser.